Garrett’s Growth Substack

Hiring a GTM Engineer after interviewing 30+ of em

it’s a hard role to interview for - lets walk thru how to maximize your odds of it going well

Oct 15 • Garrett Wolfe

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July 2026

How the he*k do I get ROI from conferences

The Conference Outreach Flywheel (Pre, During, Post)

Jul 23 • Garrett Wolfe

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June 2026

You can't "buy" your competitive edge...

pensive thoughts on democratizing alpha - commoditizing it just kills it

Jun 17 • Garrett Wolfe

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GTME Problem of the week - the nuances of scoring your TAM

how to not make your several thousand dollar revops exercise useless

Jun 11 • Garrett Wolfe

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May 2026

Can Claude Code Replace Clay? What's still hard about agentic GTM

50 hours in Claude Code for GTM Engineering - what worked, what broke, and where Clay still lives in my head.

May 19 • Garrett Wolfe

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April 2026

Building Culture When Work Follows You Home

how do you build a company people want to work at?

Apr 9 • Garrett Wolfe

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March 2026

Releasing the State of GTME Report, 2026

Why I wrote the State of GTME, what it all means, other ruminations

Mar 9 • Garrett Wolfe

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February 2026

PLG Is Not a Tactic - It’s the Default for Modern Software

Happenstance went from 100K -> 200K in a month, why PLG matters

Feb 26 • Garrett Wolfe

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January 2026

Unify vs. Clay -> it's all about how you're doing the work

After spending more than a year in both Unify and Clay, the answer is more about who is doing the work than which platform is "better"

Jan 28 • Garrett Wolfe

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Maybe we aren't thinking big enough… Is it all a search problem?

Is AI Search like Exa the key to solving Sales, Recruiting, etc problems?

Jan 14 • Garrett Wolfe

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My favorite GTM tools and ones that i want to try in 2026

Wanted to start the new year with a non-sponsored, genuine appreciation post for my fav tools (that i've actually used consistently lmao)

Jan 7 • Garrett Wolfe

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December 2025

Small GTME problems a platform should build

thoughts on niche gtm problems that i wish someone would build as a feature

Dec 23, 2025 • Garrett Wolfe

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